COMPANY
All Day Social
CONTRIBUTION
Brand Strategy
Visual & Web Design
Business Systems
Visual & Web Design
Business Systems
All Day Social is a full-service social media creative agency specializing in restaurants and food , with a track record of scaling businesses, launching concepts, and creating viral content that grows brands and converts customers. Leveraging their diverse backgrounds and industry connections, All Day transforms their clients' social accounts into powerhouse tools that push their brands forward, captivate new audiences, and garner measurable ROI.
👉 LEARN MORE ABOUT ALL DAY SOCIAL & SEE THEIR RECENT WORK HERE
In 2023, after years of working together on creative side projects, my wife, @allie.eats, and I officially joined forces to rebrand and launch our own agency, All Day Social, specializing in social media management and content creation. The timing couldn’t have been better—my previous role had recently ended, and Allie’s business partner had gone on to pursue her own restaurant concept. While we retained several of the clients from their former agency, everything else was built from the ground up.
Partnering with Allie on this venture has been an incredible journey, filled with the inevitable ups and downs of entrepreneurship (and married life)—though the highs have far outweighed the lows 🤗. I’m proud to have played a key role in branding, structuring, and launching All Day Social, scaling the team, securing new clients, and laying the foundation for the company’s exponential success. Partnering with my wife on a project of this scale has been deeply rewarding, and the experience from the agency perspective has added valuable depth to my professional profile.
From a business perspective, I optimized our tech stack, incorporating essential platforms that addressed both our current needs and future scalability. Previously, the agency operated on a 'just in time' model, without standardized SOPs or templates. I introduced streamlined templates and integrated systems that enabled the agency to work more efficiently, with greater ease and confidence.
On the creative side, I led the team through the entire branding process, which included research and discovery, strategy and positioning, creative development, and the final rollout. We treated each phase like a design sprint, moving swiftly through most stages—though the web design and build took a bit more time 😇. As the sole designer on the project, this was a fantastic opportunity for me to flex my design chops across the entire process.
You can see across the All Day Social website we lean into the beautiful photography that is a pillar of our client content strategy. These photos will also be seen throughout our business collateral, like invoices, rate sheets, and client recaps (see below). Between our logo pairing and color palette, we've created a light, elegant brand that easily stretches to suit all creative and business needs.
View the live site: allday.social
Social Profiles
Wordmark Variations
Brand Values
Color Palette
Collateral: Services & Rates Sheet
Collateral: Monthly Account Recap
Collateral: Annual Account Recap
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If you'd like to learn more about this project or chat about anything else,
shoot me an email 👉 davidallanchin@gmail.com
shoot me an email 👉 davidallanchin@gmail.com